The Sports Nutrition Market to Grow With Increase in Demand for Sports Supplements Products

Sports nutrition is the study and practice of nutrition/diet in relation to improving one's athletic performance. Sports nutrition focuses on the type and the quantity of fluids and food taken by an athlete. Moreover, sports nutrition deals with the consumption of nutrients such as minerals, vitamins, supplements, as well as fats, proteins, and carbohydrates, among others. Nutrition is important for athletes because it provides a source of energy required to perform the activity. The food they eat impacts on their training, strength, recovery, as well as performance. Sports nutrition products or supplements are designed to boost performance and increase recovery speeds during and after sports activities such as workouts, athletics, or bodybuilding.

Increasing adoption of sports nutrition products or supplements across the globe is expected to propel growth of the sports nutrition market over the forecast period. For instance, in February 2022, OptiBiotix Health announced the launch of its science-backed sports nutrition ingredient, LeanBiome, to target sports nutrition market. The ingredient, which aims to aid sports nutrition enthusiasts by supporting the lean body composition and support gut health, contains a patented combination of prebiotic and dietary fibers, and a trace mineral.  

Competitive Landscape:

Major players operating in the global sports nutrition market are Universal Nutrition, Clif Bar & Company, GNC Holdings, PepsiCo, Glanbia, Maxinutrition, and the Coca-Cola Company, among others.