Asia Pacific is expected to dominate the global pearl milk tea market due to rapid urbanization in the region

Pearl milk tea is a tea-based beverage, which is also known as boba juice, bubble tea, simply boba or bubble milk tea. Pearl milk tea is made by blending fruits, milk with tea along with tapioca, and can be consumed in both cold and hot forms. Bubble tea serves as a substitute to green tea, as it is highly cost-effective as compared to green tea. Its wide availability has led to increased consumption as compared to normal tea. This in turn, is increasing the demand for bubble tea among the young populace. The availability of varied fruit flavored bubble tea such as strawberry, honeydew, mango, green apple, and lychee among others is expected to drive growth of the pearl milk tea market during the forecast period. According to the National Center for Biotechnology Information, the pearl milk tea drinks are a part of sugar?sweetened beverages (SSB) group, as these beverages are sweetened with high?fructose corn syrup (HFCS). These drinks thus pose a public health concern, as pearl milk tea drink fits the U.S. Dietary Guidelines for the definition of a SSB. The central ingredient of a pearl milk tea or a boba tea are the boba or pearl balls, which are made of tapioca with high sugar content and hence may accelerate the onset of diabetes and weight gain on regular consumption.

Some of the major players in the pearl milk tea market include Bubble Tea House Company, Bubblelicious Tea, Lollicup USA Inc., Ten Ren's Tea Time, Boba Box Limited, Sumos Sdn Bhd, Gong Cha USA, Boba Tea Company, Troika JC. (Qbubble), and Fokus Inc.