The holographic film is a very thin and flexible plastic film which is basically micro-embossed with patterns or even images. Patterns are created on the film is done by the embossing process to provide 3-D effect and/or spectral (rainbow) coloring. Holographic film is mainly used for promotional purposes as they are attention-grabbing due to the touch of electroforming and coatings &embossing. They have flexible texture with 3-dimensional effects and flawless finish. Gift wrapping, security stickers, labeling products, promotional brochures and packaging products are some of the major application areas of Holographic film.
The global holographic films market is projected to reach around US$ 15388.8 Million by the end of 2027, in terms of revenue, growing at CAGR of 9.4% during the forecast period (2019-2027).
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Drivers
The growing packaging industry is a prime driver factor propelling the market growth of Holographic film over the forecast period. According to the Economic Times, the market size of India's packaging industry is expected to reach US$ 72.6 billion by 2020 on an account of the rising population and income levels. Therefore, rising demand for Holographic film from packaging industry is expected to propel market growth over the forecast timeframe.
The growing demand for security code which is embossed in the films is expected to accelerate the market growth of the holographic film. The rising threat of counterfeit products across various industries ranging from pharmaceuticals to cosmetics is creating demand for an effective anti-counterfeit technology and Holographic films are one of the solutions for producing security code. Hence, growing demand for security code is expected to propel the market growth over the forecast period.
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