The end-of-line packaging, also
called e-packing, is a marketing strategy for companies involved in the transportation,
logistics, and distribution of hazardous goods. The advantages of end-of-line
packaging are numerous. A company can use this packaging to protect its
finished product, to improve customer service, to save time, to improve cash
flow, and to increase sales. As a result of global investments in research,
development, and manufacturing, the global end-of-line packaging market is now
the largest market in the packaging industry, and this market is expected to
continue expanding at a rapid pace.
Growing adoption of automation in the
packaging industry is expected to drive growth of the global end-of-line
packaging market during the forecast period. Many packaging companies have
started adopting robotics and automation, in order to streamline the business
and enhance the efficiency of operations. Automation offers numerous advantages
such as maintain efficiency, keeping employees safe, etc. For instance, in
December 2019, Soft Robotics, a provider of innovative robotics, partnered with
FANUC, an industrial robot maker, to boost the adoption of integrated soft
robotic solutions that can be used in packaging, food processing, e-commerce
supply chain, and goods manufacturing. Thus, these factors are expected to
drive growth of the global end-of-line packaging market during the forecast
period. Furthermore, increasing need to minimize workforce and production costs
is expected to boost the global end-of-line
packaging market growth over the forecast period.
However, high capital investment
combined with major challenges related to ensuring automation performance
aligns with consumer demand is expected to hamper the global end-of-line
packaging market growth over the forecast period. Besides, rapid growth in food
and beverage industry can present lucrative growth opportunities in the market.
Among regions, Europe is expected to witness significant growth in the global
end-of-line packaging market during the forecast period. This is owing to high
demand for enhanced productivity, functionality, and safer handling across the
region. Moreover, Asia Pacific is expected to register a robust growth rate
over the forecast period, owing to rising urbanization and industrialization in
the region.
Key players operating in the global
end-of-line packaging market are Bosch Packaging Technology Krones AG, DS Smith
plc, Optima Packaging Group GmbH, Schneider Packaging Equipment, Pro Mach Inc.,
Gebo Cermex, Combi Packaging Systems LLC, IMA S.p.A., Standard-Knapp, and Festo
Corporation.
For instance, in September 2019,
Standard-Knapp (S-K), a U.S.-based company, partnered with EoL Packaging
Experts, a Germany-based manufacturer of secondary packaging equipment, for
end-of-line packaging solutions in the food and beverage industry.
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