The gift card market refers to the buying and selling of gift cards, which are prepaid cards that can be used to purchase goods and services at specific retailers or establishments. The gift card market has grown significantly in recent years, with many retailers and businesses offering gift cards as a popular gifting option.
There are two main types of gift cards: closed-loop gift cards and open-loop gift cards. Closed-loop gift cards can only be used at a specific retailer or establishment, while open-loop gift cards can be used at a variety of different retailers or establishments.
The gift card market is a multi-billion dollar industry, with major players including retailers like Amazon, Walmart, and Target, as well as companies that specialize in gift card sales and distribution, such as Blackhawk Network and InComm.
Gift cards are often purchased for special occasions such as birthdays, holidays, and weddings, and they can also be used for employee incentives, customer rewards, and other marketing promotions. However, it is important to note that gift cards can also have drawbacks, such as expiration dates, fees, and restrictions on where they can be used.
Detailed Segmentation:
- Global Gift Card Market, By Type:
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- E-Gifting
- Global Gift Card Market, By Merchant:
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
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